One of the most important areas that webmasters use to analyze the traffic on their website is the traffic flow. But while so many analytics programs only give you the raw data (as opposed to a nice visual graph), ExtraWatch's Traffic Flow features are fully capable of providing you feedback in both forms: the raw data and a visualization of the traffic flow.
When you open the Traffic Flow section of your account, you’ll notice that a nice graph is rendered. This graph represents the basic flow of traffic on your site.
The “star” that you see above is essentially a traffic map, similar to the type of traffic map that you might see in Google Traffic on roads – except in this case, the same visual principles are being applied to your web site.
You’ll also notice the “heat” scale in the upper right corner: that scale uses color to represent a percentage of traffic flow. If 100% of your traffic clicks to a certain page, you would see a red arrow pointing out from your root page, not a purple one.
If the star isn’t your favorite feature, you will get a direct count of the traffic flow right below. It looks like this:
As you can see there, you still get the “heat colors” for a quick visualization of traffic flow, but you also get the hard data presented to you in a clear form.
One important thing to remember here is that when you log into this section of your Joomla account, you’re reviewing the data for the day. Every day, your data will be reset, so you’re getting the most fresh data regarding the navigation of your website. In other words, it’s not hard to review what’s been happening most recently on your site.
Reviewing the charts above, you start to get an idea of what pieces of your website are most interesting to your website visitors. In the case of the first start, you can use the simple heat map coloring system and notice that most people are visiting /downloads/ after arriving at the site.
You can then use this traffic flow feature in conjunction with other Joomla extensions (such as a heat map) and see why you think the traffic is flowing in that particular direction. This can give you ideas for tweaks in the web site design or content itself in order to change the traffic flow of your website. As they say “what gets measured gets managed.” That means with this Joomla Traffic Flow extension, you’ll be better able to both measure – and manage – where the traffic is flowing on your particular site.
Thanks for an excellent tool!
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I recommend it 100%