Viewing how well your site is performing in terms of traffic requires that you are able to visualize the context behind your recent statistics. That’s exactly what JoomlaWatch is able to offer you with its Graphs and Trends feature, a function that allows you to view not only how your site is performing today, but how it’s been performing in the previous days and weeks.
When you select the Graphs option on JoomlaWatch, you’ll likely find a screen that looks like this:
From left to right, you’ll find the performance of the individual measurable you’ve selected – in the case of the above, you can see that “goals” is the variable that’s selected. Each blue bar then denotes how many “goal” actions (defined already by you, the JoomlaWatch user) have taken place in any given day.
Let’s take a closer look at the individual features and functions of the Graphs and Trends section of JoomlaWatch to fully explore all of the information you’ll be able to find.
What Are You Seeing?
Let’s zoom in from the previous chart and focus on some of the individual blue “bars” that you’re seeing:
What exactly are you looking at? It’s simple: you’re viewing your traffic statistics for each day going into the past. For the most recent day, you can see that “542” hits have taken place.
What about the number denoting a percentage immediately below the bar?
Quite simply, that number displays the percentage in change from the previous day. For example, Tuesday’s number was down 14.5% from Monday, which in turn was 7.4% up from Sunday. If the percentage goes up, it’s noted with the color green. If it goes down, it’s given the color red, allowing you to quickly review your daily changes.
What About the Second Chart?
Below the top chart, you’ll see a chart that looks like this:
In this chart, the principles are essentially the same, except you’re seeing the tabulated results by each week, not be each day.
The Drop-Down Menu
When you first open up the Graphs section, you’ll notice a drop-down menu near the top center of the page:
This drop-down menu allows you to customize the exact kind of feedback you’re looking at for the rest of the graphs.
In general, the feedback you see from the graphs will be more or less the same – what will change are the actual numbers being reported – those will correspond with the variable you have selected from the drop-down menu.
What Are You Looking At?
The information you get here is simple. Along the X-axis, you’ll see the information listed according to the days being measured.
Along the Y-axis, you’ll see how many “hits” each variable made for that day. In this case, for example, you can see that Monday, 06.02, received 1,137 hits for the predetermined goal.
Of course, the graphs don’t just measure how many goals were hit.
Much of the work you do in using these graphs will come from usage of the drop-down menu, in which you can select a number of options, including:
- OS (operating system)
We’ve already looked at Goals. But let’s look at these variables individually to fully explain the capabilities of JoomlaWatch’s Graph features.
Once you select “Referers,” your Graph results will then be sorted by the top-performing referrers to your site on any given day. For example, you might see this headline above the charts:
This will give you all the statistics from Google referrals in recent days. As you scroll down, you’ll see the next highest refers in the order of how many referrals they’ve sent to you in that particular day.
Viewing your top internal hits will show you not only to which portion of your site people are clicking to, but which portion of your site they’re also clicking from. Here’s how it looks on ours:
As you can see, the internal link of /download/?Itemid=31 leading to the site /download/ was the top internal hit. Scroll down and you’ll view more top internal hits for your site.
Keyphrase and Keyword
Keyphrase and keyword are separate categories, but they have a number of similarities. In JoomlaWatch’s Graphs feature, you can monitor the different keyphrases and keywords that people are typing on your site. Again, the feature will sort the keyphrases and keywords by showing you the top-performing ones at the top of the graphs page.
Through this feature, you’ll be able to monitor the top-performing keywords and keyphrases on your site and have a better idea of what your audience typically likes to view. The major difference: keywords will focus on single words, while keyphrases might be more complex search queries.
The Uniform Resource Identifier variable is an important one because it will break down the traffic you receive by the subpages on your site that are most frequently visited. As you can see here:
You’d be viewing the individual stats for the page /download. Essentially, what comes after your domain name is considered a URI, which is why it’s so important to monitor them from the Graphs and Trends page.
When you have users registered on your site with the Joomla capabilities, you’ll then be able to measure how frequently they access your site. Like the other features, when you select “users” from the drop-down menu that you see on the top, you’ll then be taken to a screen that filters by the most active users on your site.
Through this measurement, you’ll be able to view individual users’ behavior as well as see which users have been most active on the day you’re checking your Graph statistics.
This one isn’t too difficult to figure out – you can sort the chart statistics by looking at the countries that most visit your site. Another way of saying it is that you can view which countries are sending you the most visitors.
Be careful about this one, however: it’s important that you visit Wikipedia here if you want to see what the two-letter prefixes mean. For example, “US” is a way of denoting the United States. If you don’t know about these two-letter prefixes, the country abbreviations might be a little confusing to you.
You can sort your visitors (and therefore your statistics) based on the Browsers they’re employing to view your site.
Same idea as above: it’s easy to sort your statistics for Graphs and Trends by viewing which Operating Systems are most popular with your users.
This last feature from the drop-down menu might seem confusing at first, but it’s actually quite intuitive once you understand it.
The database tables that are on your site will be tracked through this measurement. Through this variable, you’ll be able to best track which are the largest database tables on your site and review the statistics on them, helping you to decide whether or not to change these tables or emphasize smaller tables. Ultimately, what you decide to do with the information present in JoomlaWatch’s Graphs and Trends is up to you.
Much of the statistics you see in the Graphs section will not differ much from the Live Stats dashboard. In fact, on the Live Stats dashboard you use the right-hand section to view some of these same statistics in recent context. You’ll also be able to click to Graphs from the Live Stats board.
So why include a Graphs section in JoomlaWatch? Because the information you receive here is far more comprehensive. You can view the top 20 performers in different variables at any given time, and you can easily scroll back and forth to view older and older statistics. This will help you to gain a more comprehensive view of your web site’s traffic performance.
One More Important Note
Before we finish, it’s important to note that you can indeed view older and older statistics from the Graphs section by clicking on the percentage number below the blue charts. When you click one of these numbers, you’ll then view the statistics as if the date you just clicked was the most recent date. For example, here’s what you see when you click on “Sunday, January 29th”:
As you can see, the data gets older from the screenshots that were listed above. On the left, you can see that the data is empty simply because it wasn’t being collected yet. That’s okay. The more you use JoomlaWatch, the more data you’ll have to work with in the Graphs section.